Portfolio

Explore my real-world marketing projects — from brand creation to paid advertising campaigns — built to showcase my strategic and analytical skills. 🔍

Zaislu Miskas – Brand Creation and Ecommerce Growth

Zaislu Miskas is a children’s eco-friendly, open-ended toys ecommerce brand that I built from the ground up.
I developed the full brand identity — including color palette, typography, tone of voice, and product positioning — to create a playful, trusted, and sustainable brand image.
I also designed and managed the ecommerce website, created social media content, and launched targeted advertising campaigns to grow the brand’s reach and engagement.

I designed and managed Meta and Google Ads campaigns for Zaislu Miskas, targeting audiences throughout the entire funnel.
The objectives were to drive ecommerce sales and attract high-quality traffic to the online store.

Despite working with a small marketing budget, I achieved strong campaign results — proving that smart audience targeting, creative testing, and data-driven optimization can deliver impressive growth even with limited resources.

🚀 Managed Meta Ads sales campaign for Zaislu Miskas, achieving CTRs above 1.5% and a ROAS of 64.33.
💬 Delivered strong ecommerce results on a small budget, with real purchases at a cost as low as €1.35 per acquisition.

I created and managed a series of email newsletters for Zaislu Miskas, focused on engaging customers, promoting new products, and driving repeat purchases
Each campaign was designed with a clear goal — whether building brand loyalty, announcing sales, or educating customers about our less is more mission.

Key Highlights of this example:
Achieved open rates up to 63.22%, outperforming typical ecommerce benchmarks.
Delivered click rates as high as 7.62% through personalized subject lines and strong CTAs.
Combined brand storytelling, educational content, and promotional offers to keep engagement high. Created newsletters strategy from the scratch.

🚀 Ready to collaborate on your next project?

Contact me!

Ads Campaigns – Driving Growth

Email Marketing Campaigns – Zaislu Miskas

The most important things I learned while developing my business:

Every problem has a solution (and often more than one);
Building relationships with customers and providing quality service are essential parts of an e-commerce business;
Quality prevails over quantity;
A rapidly changing environment requires continuous growth and learning;
Digital marketing is the field in which I want to continue to improve.